You thought prices ending in .99 were just to trick you? Well, yes—but it’s also about theft prevention and a brilliant invention that changed retail forever.
I love marketing psychology. Have you ever heard of Nick Kolenda? He writes all about different aspects of why things are priced a certain way, or what works best on web pages. I find it pretty interesting. This post reminded me of that. I didn't know those are the reasons why though - pretty cool to hear the background stories. Thanks for sharing!
I love marketing psychology. Have you ever heard of Nick Kolenda? He writes all about different aspects of why things are priced a certain way, or what works best on web pages. I find it pretty interesting. This post reminded me of that. I didn't know those are the reasons why though - pretty cool to hear the background stories. Thanks for sharing!
Interesting to hear about the anti-theft concept!